VSCO, a popular photo editing app, has gained traction in recent years due to its visually appealing presets, called “filters.” However, VSCO has also expanded into the world of fashion with its trendy VSCO girl aesthetic. The VSCO girl look is defined by beachy, laid-back clothing and accessories, including the iconic VSCO backpack. Here’s a closer look at the inspiration behind the VSCO backpack design.

1. Beachy Boho Style

The VSCO girl aesthetic emphasizes a laid-back, beachy boho style, and the VSCO backpack design reflects this. The backpacks come in a range of pastel colors, such as light pink, baby blue, and mint green. The backpacks often feature frayed edges, woven designs, and natural materials such as canvas and corduroy, giving them a relaxed and effortless vibe.

VSCO backpacks are designed to be practical and functional. They are often medium-sized or small backpacks that can easily fit all your daily essentials, such as a phone, keys, a water bottle, and some light snacks. The backpacks often feature multiple pockets, including a front pocket and an internal pocket, providing ample storage space for small items.

3. Environmental Consciousness

VSCO’s target audience, young teens and millennials, value environmental consciousness and sustainability. VSCO backpacks are often made from eco-friendly materials such as recycled polyester or organic cotton. The backpacks are designed to be reusable and durable, reducing the need for frequent replacements.

4. Personal Expression

The VSCO girl aesthetic is all about personal expression and individuality. VSCO backpacks enable individuals to express their personalities through color and design. The backpacks come in a range of colors, patterns, and designs, allowing people to choose the perfect backpack to suit their personal style.

5. Trendy

The VSCO girl aesthetic is trendy and constantly evolving. VSCO backpack designs often reflect the latest trends in fashion, such as pastel hues, woven details, and frayed edges.